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Maps in Looker Studio

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Which map should you use in Data Studio? A guide to the seven map types.

Data Studio (formerly Looker Studio) gives you seven ways to put data on a map, and they answer different questions. A filled map tells you how regions compare. A bubble map tells you where volume is concentrated. A heatmap tells you where density i…
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Your Data Speaks Tables. Your Business Speaks Entities. Bridging the Gap with Microsoft Fabric IQ.

When an analyst says “customer,” your data platform hears a table. To the business means something else entirely: the entity that places orders, receives shipments, belongs to a region, and shows up under three different IDs across two ERPs. Same wo…
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Context is The Moat: What Snowflake Summit 2026 Taught Me About Building AI That Actually Works

There’s a story from Snowflake Summit 2026 that I haven’t been able to shake. A bank built an AI fraud-detection agent, connected it to its data, and turned it loose. The agent promptly locked out 6,500 legitimate customers. The cause wasn’t a bad m…
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Your Data is Finally Ready to Talk Back. Building Semantic Models for AI Agents: A Layered Architecture

The argument in 60 seconds: For 20 years, dashboards were built for humans clicking dropdowns. Now AI agents are the primary consumer of your data, and they read your model differently than humans do. The fix isn't a new tool; it's separating your m…
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Data Powers AI, Context Makes it Intelligent: Key Takeaways from FabCon '26

Our team members Diego Prinzi and Marcos Monguillot attended the FabCon ‘26 conference in Atlanta, and they brought exciting news and insights about the pivotal shift in the data landscape. As the industry mantra suggests, "Data powers AI, but conte…
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Stop Taking Polaroids: Why Your CRM Pipeline Needs a Movie Camera

Most Sales Managers live in a world of "Right Now." They open their CRM dashboard and see a $5M pipeline, a 20% win rate, and a list of deals set to close by month-end. But there is a ghost in the machine: Context. Was that $5M pipeline $6M last Mon…
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Exploring the new responsive version of Looker Studio: advantages, limitations, and best practices

Google has recently launched a new feature for Looker Studio: the ability to create responsive dashboards. This improvement is aimed at facilitating the viewing of reports on multiple devices (PC, tablet, and mobile) without the need to create diffe…
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My Takeaways from Snowflake Summit 2025: A Faster, Cheaper, and More Open Data Cloud is Here

Just back from a whirlwind week at Snowflake Summit 2025, and my head is still spinning with the sheer volume of announcements. Cutting through the noise, the message was clear: Snowflake is aggressively evolving to be faster, more cost-effective, s…
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BI platforms evaluation: Omni

Omni is an innovative business intelligence and embedded analytics platform. The platform was built with the belief that companies shouldn’t have to choose between the speed of ad-hoc data exploration and the accuracy of a data model. Omni excels at…
Fabric Announcements November 2024

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Exciting News from Microsoft Fabric: Transforming Data and AI Platforms

Microsoft has taken a giant leap in data platform innovation with key announcements that are set to redefine how organizations manage and leverage their data and AI capabilities.
The Era of Enterprise AI is here

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Snowflake Summit 2024: Highlights and Must-Know Updates

The Snowflake Summit in San Francisco took place last week with many exciting announcements aimed at breaking down silos, developing and distributing modern apps, and enabling teams to build AI applications with their data assets In case you missed …
The future of Semantic Models

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Unlocking Data Insights: The Future of Semantic Models

If you work in a data team, the most common workflow, once you have a business request, is: 1) Connect to data sources. 2) Model the data to create one or more output tables that will help answer the business questions. 3) Connect the output to some…
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BI platforms evaluation: Metabase

Metabase is an easy, open-source way for everyone in your company to ask questions, generate embeddable charts, build interactive dashboards, learn from data, and make decisions. In addition, you can quickly summarize and visualize your data without…
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BI platforms evaluation: Preset

In this opportunity, we bring you a real gem, an open source-based Business Intelligence software with great potential. Preset Cloud is a cloud-hosted and fully managed service platform for data exploration and visualization built on top of the popu…
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How to run Data-Driven teams without Dashboards

When companies decide they need to be “Data-driven,” the first thing they think about is Dashboards or some type of data visualization that will provide summarized information to monitor and run the business in the day-to-day. Looking at a Dashboard…
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BI platforms evaluation: Sigma Computing

In this new edition of Business Intelligence software reviews, we bring you Sigma, a spreadsheet-like interface BI solution. Sigma is an online BI tool for connecting cloud data warehouses intended for Data teams, BI teams, and Business users. Sigma…
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Your checklist for selecting the perfect Business Intelligence platform for your Business

Data analysis has become essential for most businesses in the last few years. With the advent of the “Cloud era,” becoming a data-driven company is at your fingertips. You can set the path to strategic decisions based on facts and metrics, easily mo…
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BI platforms evaluation: Mode Analytics

Mode is an online analytics platform with powerful integrations that help data scientists push analysis further and build specialized visualizations. In 2023, Mode was acquired by ThoughtSpot for $200 million. Today it still operates under its own b…
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Is your Data Team investment paying off?

During the last few years, we have seen a significant impact of pay-per-use and subscription-based offerings on companies’ growth and acceleration of time to value. Cloud-based solutions have made it possible to stand up a server in minutes and pay …
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GA4 and the Future of Measurement

Google Analytics is the most popular web analytics service that has been operating since 2005. For nearly two decades, it underwent several transformations that made the tool evolve. In 2019, Google launched GA4, which provides a more privacy-focuse…